About
Why We Built Brade
Somewhere right now, a pump has failed at 3am in a plant outside Guangzhou. A conveyer line in Düsseldorf went down an hour ago. A maintenance crew in Singapore is waiting on a part. The global economy runs on industrial commerce, and everything else is built on it, from manufacturing and logistics to infrastructure and energy. If this layer stops, everything stops.
The companies that keep it running are experts in designing cutting-edge products and solving some of the world’s most complex problems. And yet, the revenue engine powering one of the largest sectors on earth still runs the way it did in the 1990s: on inboxes, PDFs, gut instinct and memory.
We have seen the gap between what this industry does, and how it sells. And it’s that gap that we want to close.
Why It Matters
Easy money is being left on the table. When a customer’s line is down, the first supplier to respond wins the order, not the cheapest, not the longest relationship. Speed is the product, and customers are ready to buy.
Every unanswered RFQ is a closed door. Customers who don’t hear back don’t follow up. They find someone else, and they remember who showed up. Response time is reputation.
The best reps can’t scale themselves. When speed and knowledge live in one person’s inbox, the business grows only as fast as that person can type. Faster responses, built on shared context, turn individual expertise into a company-wide advantage.
What We're Building
Brade is the AI copilot for industrial inbound sales. Built for the rep behind the screen, not the executive watching the dashboard. We start in the inbox because that’s where the work actually lives. We keep humans in the loop because that’s how trust gets earned. And we built every feature alongside real manufacturers and distributors, because you can’t solve this problem from the outside looking in.
We believe AI should feel like a trusted teammate. The colleague who already knows the customer when the email lands, remembers the last quote, and drafts the response the way you would have, so all you have to do is send it. Your judgment. Your voice. Just faster.
The industry is changing. Brade is how the best teams get ahead of it.
We’re hiring
Come build with us
We're building the infrastructure for the next generation of industrial commerce.
Join a founding team that cares deeply about our clients, our people, and the company we're building together.